An appropriately quirked-up music video that adds to the insane levels of charm on show. Directed by MAY herself, here we have five versions of her doing various everyday tasks – pointing at a whiteboard, tumbling about in a bubble bath, being whimsical on a swing. Tag yourself, I’m the person writing at the desk.

With an implied level of giggles and mischief that can only be compared to messing about at the back of the classroom with your bestie, stifling some outrageous laughter to avoid getting caught, ‘Cynthia’ provides a gleeful escape towards an irreverent vision of normality, where everything is the same, but still you’re hopelessly happy.

Elvis Thirwell, So Young Magazine